If you own or manage a business in Woodinville, you have probably heard the term EDDM thrown around. But what is it, how does it work, and why does it matter for reaching customers right here in 98072? Here is everything you need to know.
What Is EDDM?
EDDM stands for Every Door Direct Mail — a USPS program that lets businesses mail printed pieces to every address on a carrier route without purchasing a mailing list. You pick the routes, the post office delivers to every door.
Instead of targeting specific names and addresses, EDDM is a saturation strategy: you cover an entire neighborhood, ZIP code, or route. That simplicity is what makes it both affordable and powerful for local businesses.
Why EDDM Works for Woodinville Businesses
Woodinville 98072 is a geographically defined community with a loyal, high-income residential base. Businesses here are not competing nationally — they are competing for the attention of roughly 10,000 households within a few miles. EDDM is designed exactly for this scenario.
Three reasons it works well locally:
- No list needed. You do not have to buy, clean, or maintain a mailing list. USPS delivers to every residential address on the route — automatically.
- Cost-effective reach. EDDM postage rates are significantly lower than first-class mail. Reaching 10,000 homes through Woodinville Local works out to as little as 3 cents per household.
- Physical presence matters. A printed piece in someone’s hand competes with zero other ads in that moment. No algorithm, no scroll, no skip button.
EDDM vs. Traditional Direct Mail: What Is the Difference?
Traditional direct mail targets a curated list of specific individuals — filtered by income, purchase history, life events, or other data points. It is personalized and precise, but it requires list acquisition and is more expensive per piece.
EDDM skips all of that. There is no list, no individual addressing, and no variable data printing. You are simply saying: deliver this to every home on these routes.
| EDDM | Traditional Direct Mail | |
|---|---|---|
| Mailing List | Not required | Required |
| Targeting | By route / neighborhood | By individual demographics |
| Cost Per Piece | Lower | Higher |
| Personalization | No | Yes |
| Best For | Local awareness, saturation | Targeted offers, re-engagement |
What Makes a Good EDDM Piece?
EDDM pieces must meet USPS size requirements — the minimum dimensions actually work in your favor, because larger pieces naturally stand out in a mailbox. Here are the basics of what works:
- Bold headline. You have about two seconds to earn a second look. Make the value obvious and local.
- Single clear offer. Do not try to promote everything. Pick one product, one event, or one offer and lead with it.
- Trackable response. Include a landing page URL, unique promo code, or dedicated phone number so you can measure results.
- Local relevance. Call out Woodinville. Mention the neighborhood. People respond to things that feel made for them.
How Woodinville Local Uses EDDM
Woodinville Local is a co-op EDDM mailer built specifically for the 98072 ZIP code. Instead of one business paying for an entire run, multiple local businesses share an 11×17 folded mailer — splitting the print and postage cost while each getting their own dedicated ad space.
Every issue goes to all 13 USPS carrier routes in 98072 — approximately 10,000 residential homes — on a monthly schedule. Your Neighborhood Print Shop handles design, printing, and USPS logistics. You just show up with your ad.